The Wander & Co is a fictional boutique travel agency built for young adults who want curated experiences without the stress of planning them. Deep teal, cobalt blue, cream and gold run through every touchpoint. The logo feels established and premium, like a travel brand that has existed for decades.

Target audience: 20-40 year olds who want someone else to handle the details. Goal: build a brand that feels as trustworthy as it is aspirational.