sundrop cafe — social media strategy & content
sundrop cafe — social media strategy & content
sundrop cafe — social media strategy & content
cafe · instagram· mock project
cafe · instagram· mock project
project mockup
project mockup
What is sundrop cafe?
What is sundrop cafe?
Sundrop is a fictional café and restaurant brand built around one idea: slowing down. Butter yellow, warm white, dark olive accents. The logo is an elegant serif "sundrop" with a script "cafe & restaurant" underneath — premium enough to feel aspirational, warm enough to feel like your regular spot.
Target audience: 18-28 year olds who treat café visits as a ritual, not just a coffee run. Goal: build a brand that makes people feel something before they even walk in.
Sundrop is a fictional café and restaurant brand built around one idea: slowing down. Butter yellow, warm white, dark olive accents. The logo is an elegant serif "sundrop" with a script "cafe & restaurant" underneath — premium enough to feel aspirational, warm enough to feel like your regular spot.
Target audience: 18-28 year olds who treat café visits as a ritual, not just a coffee run. Goal: build a brand that makes people feel something before they even walk in.
Strategy:
Strategy:
Most cafés post overly polished, cinematic food content that looks beautiful but gets forgotten. The strategy for Sundrop was different — emotional connection over product showcase. Content filmed to make viewers hungry, nostalgic, and genuinely wanting to be there. Platform-native formats, trending audio, and a posting cadence of 4-5 times a week with daily stories to stay top of feed.
Most cafés post overly polished, cinematic food content that looks beautiful but gets forgotten. The strategy for Sundrop was different — emotional connection over product showcase. Content filmed to make viewers hungry, nostalgic, and genuinely wanting to be there. Platform-native formats, trending audio, and a posting cadence of 4-5 times a week with daily stories to stay top of feed.
Content Pillars
Content Pillars
Aesthetic & Atmosphere — content that sells the feeling, not just the food
Food & Menu — mouth-first, scroll-stopping food content
Behind the Scenes — entertainment-led BTS that makes the brand feel alive
UGC — real customer content that builds trust faster than any campaign
KPIs tracked: reach, saves, and profile visits.
Aesthetic & Atmosphere — content that sells the feeling, not just the food
Food & Menu — mouth-first, scroll-stopping food content
Behind the Scenes — entertainment-led BTS that makes the brand feel alive
UGC — real customer content that builds trust faster than any campaign
KPIs tracked: reach, saves, and profile visits.
